Now
Building systems
that outlast me.
Right now that means operator work across a portfolio of privately held companies. I go in, find where the money actually stops moving, and build the fix. People, technology, mostly systems.
Before this: healthcare, crypto, fintech, media, agency. Different industries, same problem every time. Fragmented channels, no system, growth that depends on whoever happens to be in the room. I fix that.
I think in flywheels. Every input feeds the next output. That's how you scale without adding headcount.
How I Got Here
Started building at 14.
Knocked on doors offering free Google Ads for 90 days. One client out of three stayed. That was enough.
Fell down the crypto rabbit hole. Studying blockchain, reading whitepapers, learning why this technology mattered.
Got into AI. Started a consulting and media firm.
Joined NFTzilla as Head of Media and Marketing. Grew a Twitter account from zero to ten thousand in 90 days. Launched a podcast. Got on stages.
Co-founded NFTuence, a Web3 marketing agency. Traveling, speaking at conferences, connecting creators with brands. Then stepped back on purpose. I wanted work that would outlast a news cycle.
Healthcare. Built marketing from scratch at an ABA therapy company. Hired the team, replaced the vendors, launched new states.
Left to join a PE-backed platform. Took over marketing for three ABA companies, consolidated three brands into one, and scaled to twenty locations across multiple states. Then moved to portfolio work.
Building AI agent infrastructure on the side. Memory systems, context architecture, cross-model, cross-platform.
chadeth.app →Operator work across a portfolio. Same job every time: find the constraint, build the system, hand it off.
What I Believe
Systems beat hustle every time.
Anyone can work hard. Very few build things that work without them in the room.
Gut first. Data second. System third.
That's the order. Learn it, trust it, stop fighting it.
Give away the real stuff for free.
Gatekeeping is for people who don't have more to give.
God is watching even when no one else is.
My ethical floor isn't my reputation or what's legal. It's something older than that.
See the end, then figure out the path.
Most people plan their way into hesitation. I'd rather move toward the outcome and sort the route out mid-flight.
What People Say
Working with Moishe at NFTuence was exceptional. He combines rare clarity of thought with deep integrity and ownership, turning ideas into reality with a level of precision and commitment that's hard to find.
Writing
All posts →AI Finally Made Small Fixes Worth Doing
The value isn't the big AI project. It's the backlog of small fixes that were never worth the effort until now.
Build the System, Then Leave the Room
If it falls apart the moment you stop watching, you didn't build a system. You were the system.
Where the Playbook Ends
At the frontier you can't ask how it's done, because it hasn't been. So you replace precedent with something else.
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