About
Writing is where I write about the things I think about most: building companies, designing systems, and the messy process of figuring things out in real time.
I'm Moishe Kaufman — a builder and systems thinker. Currently CMO at Treetop ABA, a PE-backed autism therapy platform across 10 states. Before that: crypto, media, and agency work. I've been building things since I was 14.
The name "Writing" comes from the idea that what you put down in ink matters — the right words, the right systems, the right decisions. Not perfection, just intention.
What I Write About
- Building companies and products from scratch
- Systems thinking — flywheels, feedback loops, compounding
- AI agents and infrastructure
- Lessons from crypto, healthcare, and PE
- Being 24 and figuring it out
Elsewhere
- moishekaufman.com — personal site
- X (Twitter)
- contact@moishemedia.com